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Sports Media: Reporting, Producing & Planning (with CD) (Paperback)

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Sports Media: Reporting, Producing & Planning (with CD)
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Key Features

  • Details the skills you’ll need to get work
  • Valuable tips relevant to today’s print-broadcast-Internet media environments
  • Explains practical, working approaches to behind-the-scenes jobs: producers, layout artists, and website managers

    • Description A uniquely comprehensive text, Sports Media emphasizes the skills that you will need in order to be successful in the industry. With extensive coverage on reporting, anchoring, and production, this text offers thorough and effective descriptions of the sports reporter and anchor’s function in a broadcast environment.

    Going beyond the essential skills, Sports Media also offers important historical and interesting background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports and sports broadcasting.

    Covering all aspects of sports broadcasting, this text features reporting, writing leads, style, tricks of the trade, shooting on location, editing, production, live event production, ethics, and resume tapes, as well as tips on seeking employment in the industry. This new second edition focuses on the special new demands and necessary skill you will need for today’s converged media – print, broadcast, and digital.

    Readership Primary audience: students at the college level training for careers in sports media. Secondary audience: ‘wannabes’ who’re training for a career in sports media, and broadcast journalism students not focused on sports broadcasting (but on law, news journalism or broadcast).

    Author Information By Bradley Schultz , Having taught for several years as an instructor of new writing, performance, and sports broadcasting, Brad Schultz is currently on a teaching fellowship at Texas Tech University. Prior to entering academia, he spent 14 years as a sports anchor/reporter and also worked as a news anchor, reporter, and director.

    Table of Contents
    1: Foundations
    A Look Back
    From Victoria to Jazz
    Changing Times
    New Media Environments
    Implications
    Future
    Growth
    Convergence
    Competition
    Entertainment

    2: Reporting
    Approach
    Types of Approaches
    What Determines Approach’
    Style
    Different Styles
    Opinion
    The ‘Homer’
    Criticism
    First-Person
    Social Commentary
    Techniques
    Planning Ahead
    Deadline
    Communication
    Research and Background
    Interviewing
    Objective
    Audience
    Respect
    Specific Questions
    Story Outline
    At the Scene

    3: Print
    An Overall Framework
    Specific Types of Reporting
    Game Stories
    Developed Game Stories
    Beat Game Stories
    Game Day Sidebars
    Features
    Context
    Personalization
    Magazines
    Niche Magazines
    Content

    4: Broadcast
    Writing Strategies
    Active Voice
    Grammar
    Words and Numbers
    Simplicity
    Solid Reporting
    Broad Education
    Creativity and Originality
    Personalization
    Using Sound
    Outside Elements
    Leads and Terminology
    Packages, Vo’s and VO/SOTs
    V/O
    VO/SOT
    Packages
    Scripting
    Television
    Radio

    5: Internet
    By the Numbers
    Content Considerations
    Functionality
    Versatility
    Uniqueness
    Resources

    6: Visual
    Event Photography
    Shooting on Location
    Football
    Basketball
    Other Sports
    Feature Photography
    General Rules
    Practicing
    The Photography of NFL Films
    Editing

    7: Play-byplay and Anchoring
    Anchoring
    Control
    Be Yourself
    Be Creative
    Entertain
    Play by Play
    Raised on Radio
    The Electronic Eye
    Role of the Analyst
    Final Advice
    Style
    Practice
    People, not statistics

    8: Production
    Daily Sports Production
    Print
    Broadcast
    Daily Sports Production
    Longer Productions
    Live Sports Production
    Television Production
    Chain of Command
    Radio Production
    The Future

    9: Economics
    The Bottom Line
    The Ratings Game
    New Approaches
    Economic Synergy and Breakdown

    10: Public and Media Relations
    The Sports Media Perspective
    Local Information
    On Campus
    The Big Leagues
    The Public Relations Perspective

    11: Ethics
    Conflict of Interest
    Media Ownership
    Boosterism
    Relationships
    Perks
    Homers
    Advertising
    A Double Standard
    The Bottom Line

    12: Gender and Race
    Women’s Work
    Crashing the Men’s Club
    ‘Sexploitation”
    The Color of Sports
    Minorities in the Media
    The Reporting of Race

    13: Employment
    The Bad News
    The Numbers Game
    The Money Pit
    The Good News
    Experience
    Portfolios and Resume Tapes
    Employer Expectations
    Resumes, Cover Letters and Interviews
    Agents
    Final Comments

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    Book Details
       Title: Sports Media: Reporting, Producing & Planning (with CD)
       Publisher: Elsevierdirect
       Author: Bradley Schultz
       Edition: Paperback
       ISBN: 8131207005
       EAN: 9788131207000
       No. of Pages: 296

    Posted in: Books, Business And Economics, Production And Operations Management / Tagged: , , , ,

    Buy or Lease a Car Without Getting Taken for a Ride (Paperback)

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    Buy or Lease a Car Without Getting Taken for a Ride
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    Get a Great Deal!On the trustworthiness scale, car dealers rank right up there with advertising agencies and insurance salesmen. Whether you’re buying or leasing, learn the key elements to watch out for to ensure that your wallet doesn’t get taken for a ride. Protect yourself from scams and rip-offs, learn how to avoid common mistakes, speed up the process and save plenty of money along the way.

    Learn how to: Find an honest dealership or private sellerAvoid paying higher financing rates or interest paymentsDiscover the cars in your budget that are least likely to have maintenance issuesIdentify lemons and verify a used car’s qualityUse the internet as a car-buying, financing and research tool

    Mechanics, dealership owners, lenders and insurance agents reveal the industry secrets that keep you from getting ripped off

    About the Author :

    Jason R Rich has contributed to Buy or Lease a Car Without Getting Taken for a Ride as an author.
    Jason R. Rich (www.jasonrich.com) is the bestselling author of more than 40 books. With 20+ years of journalism experience, he has a weekly column in the “New York Daily News” and is a frequent contributor (including his photos) to numerous major daily newspapers, national magazines, and popular websites. Rich is an accomplished professional photographer whose photographs have been featured in his books, including Entrepreneur Magazine Business Traveler’s Guides (Los Angeles, Chicago, Orlando, Washington DC, Las Vegas and New York City).

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    Book Details
       Title: Buy or Lease a Car Without Getting Taken for a Ride
       Publisher: Entrepreneur Press
       Author: Entrepreneur Press, Jason R Rich
       Edition: Paperback
       Language: English
       ISBN: 1599180790
       EAN: 9781599180793
       No. of Pages: 284
       Publish Date: 2007-03-31
       Binding: Paperback

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    Piggy Bank to Credit Card: Teach Your Child the Financial Facts of Life (Paperback)

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    Piggy Bank to Credit Card: Teach Your Child the Financial Facts of Life
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    A parental guide for teaching children the value of a dollar, written by the “Dr. Ruth” of money. In a series of age-appropriate money lessons that progress from age 6 to age 18, Barbanel deals with such issues as allowance, savings, advertising, investing, record keeping, first jobs, and handling credit. 20 Line drawings.

    About the Author :

    Linda Barbanel has contributed to Piggy Bank to Credit Card: Teach Your Child the Financial Facts of Life as an author.
    Barbanel writes and lectures on financial issues nationally.

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    Book Details
       Title: Piggy Bank to Credit Card: Teach Your Child the Financial Facts of Life
       Publisher: Three Rivers Press (CA)
       Author: Linda Barbanel, Bryan Hendrix
       Edition: Paperback
       Language: English
       ISBN: 0517880490
       EAN: 9780517880494
       No. of Pages: 192
       Publish Date: 1994-1-18
       Binding: Paperback

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    Have a Million Dollar Day: . . . or at Least Earn Enough Money to Stop Worrying and Be Happy! (Paperback)

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    Have a Million Dollar Day: . . . or at Least Earn Enough Money to Stop Worrying and Be Happy!
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    ARE YOU TIRED OF THE 40-40-40-40 PLAN?WOULD YOU LIKE TO WORK SMARTER INSTEAD OF HARDER?ARE YOU TIRED OF “GET RICH QUICK” SCHEMES, SCAMS, AND “FLOPPORTUNITIES”?

    This book offers easy step-by-step ways to improve your income, even if you are on a low budget.

    Learn how to enhance whatever business you are in now…with more effective advertising, low cost ways to reach customers, and use of the Internet.

    YOUR LIBRARY SHOULD NOT BE WITHOUT THIS BOOK…it is filled with resources, websites, and vital information to help any business person “HAVE A MILLION DOLLAR DAY.”

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    Book Details
       Title: Have a Million Dollar Day: . . . or at Least Earn Enough Money to Stop Worrying and Be Happy!
       Publisher: iUniverse
       Author: Melvia F Miller
       Edition: Paperback
       Language: English
       ISBN: 0595277535
       EAN: 9780595277537
       No. of Pages: 176
       Publish Date: 2004-8-15
       Binding: Paperback

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    Prodigal Sons and Material Girls: How Not to Be Your Child’s ATM (Hardcover)

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    Prodigal Sons and Material Girls: How Not to Be Your Child's ATM
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    Praise for Prodigal Sons & Material Girls

    “Nathan Dungan’s book is for every parent, regardless of wealth or status-it will be the go-to book for a good long time. Its messages about money and values are timeless, and right on time.”
    -Harvey MacKay
    Bestselling author of Swim With the Sharks Without Being Eaten Alive
    and Dig Your Well Before You’re Thirsty, among other titles

    “For harassed parents and manipulated children, Nathan Dungan’s book provides a powerful protective shield. I especially appreciated his ‘Share-Save-Spend’ approach, with its emphasis on teaching children the importance of sharing with those less fortunate. It’s a lesson that can help all of us, not only our children, live within our means and make the world a better place.”
    -John de Graaf
    coauthor, Affluenza: The All-Consuming Epidemic
    coproducer of the PBS Affluenza series

    “Nathan Dungan has written a gem. He explains in a clear and engaging way how Madison Avenue has our kids in their cross hairs. What’s even better though is that he gives sound and practical advice about what we can do about it. I urge everyone who cares about kids to read this book.”
    -David Walsh, PhD
    President, National Institute on Media and the Family

    “Nathan Dungan exposes the culture of spending that victimizes our children and young people. Nathan helps us learn to lead the young people we care about toward more satisfying values and behaviors. Parents, grandparents, and mentors to the next generation will find this book a must.”
    -Rev. Loren B. Mead
    Founding President, The Alban Institute

    “Prodigal Sons and Material Girls is a wake-up call to one of the biggest problems facing kidstoday: the inability to deal responsibly with money. Mr. Dungan’s practical advice is to reorder our financial priorities . . . to share first, save next, and spend later . . . and then to pass these values on to our children. Only by doing so will we successfully defeat the three-headed monster of consumer products companies, media conglomerates, and advertising agencies.”
    -Bruce Nicholson
    President and CEO, Thrivent Financial for Lutherans

    A portion of the author’s proceeds will be donated to charitable causes.
    In today’s society many young people have lost sight of the value of money and seem to believe that money really does “grow on trees.” Part expose and part survival guide, Prodigal Sons and Material Girls addresses the nagging issue faced by many parents today – why do their children have such unrealistic expectations about money?

    The book is divided into two comprehensive parts. Part I outlines the disturbing facts about America’s possession-crazed youth and the society that has distorted their views. You’ll be introduced to everything from the “three-headed monster”–a high-powered triumvirate of consumer products companies, media conglomerates, and advertising agencies that has tremendous influence over your children–to the distorted view of the American Dream as shaped by principles known as “The “Teen” Commandments.” In learning what you’re up against you can teach financial responsibility from a position of strength.

    In Part II, Dungan offers creative and convincing examples on how to leverage his highly successful “Share-Save-Spend” approach to money – critical elements for you to help your children break free from the materialism that has become ingrained in our society. Through insightful anecdotes and simple exercises, you will learn how to: Talk to your children about money Understand the difference between financial wants and needs Increase the probability of your children having a prosperous life Raise your children’s marketing IQ Maintain healthy financial boundaries Set a healthy example for your children to follow

    The “Share-Save-Spend” methodology will help your children establish healthy financial habits and will undoubtedly become their foundation formaking a lifetime of responsible financial decisions.

    Nathan Dungan is an innovative leader in the financial services industry. Over the past 15 years, he has been a top-performing financial advisor outside of Philadelphia, PA and most recently served as Vice President of Marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion member-owned financial services company with nearly 3 million members. Dungan is a frequent speaker and workshop leader and has been widely quoted on this subject in the New York Times, the Wall Street Journal, USA Today and has appeared on CNN and PBS.

    About the Author :

    Nathan Dungan has contributed to Prodigal Sons and Material Girls: How Not to Be Your Child’s ATM as an author.
    NATHAN DUNGAN is an innovative leader in the financial services industry. For fifteen years, he was a top-performing financial advisor and served as vice president of marketing for Lutheran Brotherhood (now Thrivent Financial for Lutherans), a $57 billion, member-owned financial services company with nearly three million members. Dungan, President of Share-Save-Spend LLC, is a frequent speaker and consultant and has been widely quoted on this subject in the New York Times, The Wall Street Journal, and USA Today, and has appeared on CNN and PBS.
    To sign up for Nathan Dungan’s monthly Share

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    Book Details
       Title: Prodigal Sons and Material Girls: How Not to Be Your Child's ATM
       Publisher: John Wiley & Sons
       Author: Nathan Dungan, David Walsh
       Edition: Hardcover
       Language: English
       ISBN: 0471250694
       EAN: 9780471250692
       No. of Pages: 272
       Publish Date: 2003-5-31
       Binding: Hardcover

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    Avoid Retirement and Stay Alive: The New Retirement Revolution (Paperback)

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    Avoid Retirement and Stay Alive: The New Retirement Revolution
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    Checked your forehead lately?

    See a use-by date?

    No? Then why on earth are you worrying about retirement?

    Wake up – retirement is a dumb idea with no place in modern society. It’s absurd, economically unviable and can kill you. In a radical, bound-to-be controversial but definitely thought-provoking new approach to the second half of your life, David Bogan and Keith Davies challenge you to turn everything you’ve been conditioned to think about retirement on its head.

    Here, in “Avoid Retirement and Stay Alive,” Bogan and Davies skillfully dissect the retirement industry and arrive at some life-changing conclusions, with real life examples of enlightened individuals who have looked intelligently at their future and decided to live actively and stay in control. There is an exciting, vibrant life beyond a miserly, uncertain retirement.

    Bogan and Davies will show you how to: Remain active in a new, scaled-back career without giving up traditional retirement activities Invest in your physical, mental, and emotional health Plan for an occupation that will keep going as long as you do

    About the Author :

    David Bogan has contributed to Avoid Retirement and Stay Alive: The New Retirement Revolution as an author.
    David Bogan is an international conflict manager and mediator.

    Keith Davies is an author with more than thirty years’ experience in investigative journalism, advertising, and media management.

    Keith Davies has contributed to Avoid Retirement and Stay Alive: The New Retirement Revolution as an author.
    David Bogan is an international conflict manager and mediator.

    Keith Davies is an author with more than thirty years’ experience in investigative journalism, advertising, and media management.

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    Book Details
       Title: Avoid Retirement and Stay Alive: The New Retirement Revolution
       Publisher: McGraw-Hill
       Author: David Bogan, Keith Davies
       Edition: Paperback
       Language: English
       ISBN: 007154593X
       EAN: 9780071545938
       No. of Pages: 283
       Publish Date: 2007-12-1
       Binding: Paperback

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    The Real Estate Coach (Paperback)

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    The Real Estate Coach
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    Stop working for someone else, and start living the dream!

    It’s a fact: you’ll never get rich just working for a living. The only sure way to achieve real wealth and the freedom it buys is by letting your investments work for you. And, as self-made multimillionaire Brad Sugars proves, the quickest and safest route to the kind of “passive” income it takes to live the dream is real estate investment.

    In “The Real Estate Coach” he delivers the same easy-to-understand-and-use strategies that brought him and millions of his clients success. Step by step he shows you how to: Find great investment opportunities Manage your properties for maximum profit Add value to your investments without breaking the bank Sell for a substantial profit

    Get real results right now when you discover all that Instant Success has to offer!

    Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building * The Business Coach * Successful Franchising * Billionaire in Training
    From the international go-to guys in small business know-how:

    Your source for the strategies, skills and confidence every business owner needs to succeed

    Remember what it was like learning how to ride a bicycle? Now imagine how it would’ve been if you’d tried to do it blindfolded.

    Pretty scary, right?

    Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they’re going or how to get ahead. No wonder so many small businesses fail in their first year of operation.

    Don’t become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.

    Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.

    About the Author :

    Bradley J Sugars has contributed to The Real Estate Coach as an author.
    Bradley J. Sugars is a world-renowned entrepreneur, author, and businesscoach who has helped nearly a million clients around the world findbusiness success. Brad is the founder of “Action International”, a globalnetwork of business coaches with nearly 1000 offices worldwide. Brad andthe “Action International” team have refined over 500 business strategiesand systems that are used by “Action” business coaches on six continents.

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    Book Details
       Title: The Real Estate Coach
       Publisher: McGraw-Hill Companies
       Author: Bradley J Sugars
       Edition: Paperback
       Language: English
       ISBN: 0071466622
       EAN: 9780071466622
       No. of Pages: 199
       Publish Date: 2005-12-19
       Binding: Paperback

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    Easy Quicken 2004 (Paperback)

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    Easy Quicken 2004
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       0 stars out of 5 – based on 111 review(s)
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    “Easy Quicken” teaches you how to use Quicken to organize and manage your financial information. You’ll learn how to set up and track checking and savings accounts, investments, and pay bills online, without having to spend time reading a lot of text. Instead, this book uses lots of full-color screenshots and step-by-step instructions to teach you more than 100 important tasks.

    About the Author :

    Sherry Willard Kinkoph has contributed to Easy Quicken 2004 as an author.
    Sherry Kinkoph (Fishers, IN) is a freelance author and fan of all things computer related. She has written over 60 books over the past 12 years covering a variety of computer topics ranging from hardware to software, from Microsoft Office programs to the Internet. Her recent titles include “Teach Yourself VISUALLY HTML,” 2nd Edition, “Teach Yourself VISUALLY Office 2003,” 2nd Edition, and “Teach Yourself VISUALLY Excel 2003,” 2nd Edition. Sherry worked as a manager, corporate trainer, and advertising copywriter before diving into full-time computer book authoring. A native of the Midwest, Sher

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    Book Details
       Title: Easy Quicken 2004
       Publisher: Que
       Author: Sherry Willard Kinkoph
       Edition: Paperback
       Language: English
       ISBN: 0789730731
       EAN: 9780789730732
       No. of Pages: 248
       Publish Date: 2003-10-20
       Binding: Paperback

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    Skip the Real Estate Agent (Paperback)

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    Skip the Real Estate Agent
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       0 stars out of 5 – based on 222 review(s)
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    Skip The Real Estate Agent is a book based on the authors experience in selling his home without an agent. As he takes you through the process of selling your home he shares personal stories of what went well and what did not. Read it to find out if you and your home are good candidates for a private sale. You’ll find out what you need to do to get started in determining the right selling price, how to advertise and stage your home for sale and key things to do when advertising your home. You’ll even find out how to negotiate with your buyer. If saving thousands of dollars in real estate sales commission is something that interests you, this book will help you achieve your goal and avoid common pitfalls.

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    Book Details
       Title: Skip the Real Estate Agent
       Publisher: La Marca Consulting Inc
       Author: Vince La Marca
       Edition: Paperback
       Language: English
       ISBN: 0986488704
       EAN: 9780986488702
       No. of Pages: 104
       Publish Date: 2010-01-31
       Binding: Paperback

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    Money: Getting It, Using It, and Avoiding the Traps (Hardcover )

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    Money: Getting It, Using It, and Avoiding the Traps
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       0 stars out of 5 – based on 56 review(s)
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    Money: The Ultimate Teen Guide is a concise, practical, readable overview of the money matters that most concern young adults, such as getting it (allowance, gifts, jobs); using it (saving, investing, giving, and consuming); and avoiding the traps (hassles with family and friends, misleading advertising, credit card abuse). Teenagers’ comments about their positive and negative experiences with money set the stage for the information and suggestions that follow. Is money the root of all evil? Not for readers of this guide.

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    Book Details
       Title: Money: Getting It, Using It, and Avoiding the Traps
       Publisher: Scarecrow Press
       Author: Robin F Brancato
       Edition: Hardcover
       Language: English
       ISBN: 0810856328
       EAN: 9780810856325
       No. of Pages: 189
       Publish Date: 2007-04-30
       Binding: Hardcover

    Posted in: Books, Business And Economics, Personal Finance / Tagged: , , , ,