Global Strategy
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GLOBAL STRATEGY is the first to focus on how newer companies and companies from emerging economies compete, both inside and outside of their home markets. The author examines local companies strategies in emerging economies, as MNEs competitors, collaborators, and/or acquisition targets. This book is unique in its thorough study of Mergers and Acquisitions (M&A) strategies.
Features
Contents
PART I: FOUNDATIONS OF GLOBAL STRATEGY.
Part I Integrative Cases. 1-2 Video Cases. 2-4 Cases.
Part I: Integrative Cases. 1-2 Video Cases. 2-4 Cases. PART III: CORPORATE-LEVEL STTRATEGIES.
Part III: Integrative Cases. 1-2 Video Cases. 2-4 Cases.
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| Book Details | |
| Title: | Global Strategy |
| Publisher: | Cengage Learning |
| Author: | Mike W Peng |
| Edition: | Paperback |
| Edition Number: | 1 |
| ISBN: | 8131501418 |
| EAN: | 9788131501412 |
| No. of Pages: | 608 |










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